|Candidate for Gov. Jason Carter|
When people are looking at issues that are affecting Georgia and that are not breaking the way favorably for Deal & Co, what you want to do is focus on your opponent and that's what the latest RGA ad does against Carter, accusing him of supporting to expand Obamacare, where in fact he supports expanding medicaid. They took his support of expanding medicaid and twist it in a attempt to say he support expanding Obamacare. It's a tough tactic, one they hope will drive up Carter's negatives among Georgia voters especially among white swing voters.
Their strategy from now up to November is to define Carter immediately and unrelentingly. The strategy rests on the widely held belief that negative political ads make more of an impression on voters than positive one. Voters are in some ways more ready to accept the negative about politicians than the positive and they often say they would like to see a more reasoned debate in campaigns and more talk about the ideas, but in fact they often respond to negative ads because they tend to find them more credible.
So the question now for the Carter campaign is how to respond to a attack ad that takes his support of medicaid as a interpretation that he supports Obamacare, which are entirely two different things.