Given the reality that simply proposing programs and policies that
are objectively in white workers’ interests is insufficient to win their
support, Democratic candidates must instead visualize the method of
appealing to these voters as a two-stage process.
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Dubose Porter |
First, they must develop a specific communication and persuasion
strategy designed to break through the conservative “bubble” and become
accepted as a legitimate part of the political discussion that goes on
between the different sectors of the white working-class community.
Second, once this is accomplished, they can begin to debate and
challenge their Republican opponents regarding specific social and
economic policies and programs.
Historically, most Democratic candidates who succeeded in white
working-class, small-town districts have followed this kind of approach
and always tended to display two major characteristics:
First, they firmly asserted and embraced many key traditional values
and cultural markers of the white working class
even as they staked out relatively moderate or liberal stances on these
subjects.
They would endorse common-sense gun regulations, for example,
but also consider gun ownership legitimate and categorically support
the rights of citizens to own guns. They would reject the notion that
America should impose Christianity on all Americans, but they would
assert equally firmly that Christian faith is a positive force in many
Americans’ family life, including their own. They would support a
variety of populist economic measures but at the same time endorse the
virtues of small business and individual initiative that are a
part of working-class culture.
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Second, they frequently embodied white working-class values in their own
personal life and history. Many attended church on Sunday; others had
served honorably in the military or had a background in a working-class
occupation or as the owner of a small business. Many went hunting on
fall weekends, listened to country music in their car, and were able to
talk with firsthand knowledge and personal experience about the
day-to-day problems of the white working-class people in the
neighborhoods and communities they represented. In their personal lives
they refuted the accusation that they were educated elitists with no
connection to or understanding of ordinary peoples’ lives.
Democrats running in red-leaning districts whether its in South Central Georgia or Northeast Georgia need to spend time in places where people disagree with you. Reach
out. Show up and make your argument. People will appreciate it, even if
they are not inclined to vote for you. Sometimes you may spend days among crowds where there are almost no Democratic
voters in sight. Listen to them, work with them and try to persuade
them.
But if a Democrat is on the progressive side or leans that way, one should combine a reassuring cultural style with a practical progressive message on issues that people care about.
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It is critical to recognize that the approach many Democratic
candidates are taking cuts across the conventional centrist-progressive
divide that now so obsesses the media and dominates debate
within the Democratic coalition. Some successful Democratic candidates
will frame their policies in relatively moderate (though still clearly
Democratic) terms, as Lucy McBath did in Georgia 6th Congressional District, while others will
campaign on more robust progressive terms like Stacey Abrams did in her bid for Georgia governor. But the success of all the
new Democratic candidates will ultimately depend on whether they can win
recognition and acceptance as sincere and authentic representatives of
their predominantly working-class districts, rather than on any
differences in the exact details of their platforms and policies.
In Trump-friendly districts, the central challenge Democrats face is to
penetrate the conservative ideological cocoon and convincingly
demonstrate to voters that Democrats can once again be their most
effective and genuine advocates and representatives.