ColorOfChange, an African-American online political organization that’s targeted Beck’s advertisers since his calling Obama a “racist,” says in a release that eight companies confirmed today they’re pulling ads from the top-rated Fox News show. The list of 20 companies now includes Wal-Mart, CVS, and Best Buy.
James Rucker, executive director of ColorOfChange, told POLITICO it’s significant that major corporations are no longer “willing to attach their brand to the show." Rucker added that the organization's problems with Beck run deeper than just his “racist” comments. Beck, in his opinion, is regularly stoking the “fears of white America” and “pushing fiction as if it's news analysis.”
Still, even with major companies leaving the show, it doesn't necessarily mean Fox will lose advertising revenue overall.